Content Design
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Testing A Webpage Without Words
Would image-only pages show up in search? I am working with a sophisticated designer who does beautiful high-end home renovations in the Seattle, Washington area of the US. She didn’t want text on the pages where she showcased her projects. I was concerned because most people search with words. However, there were compelling arguments for…
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Is the Wrong Keyword Costing You Search Traffic?
If a page on your website doesn’t bring in engagement and interest, look at its keywords again. Here are some warning signs that you or your clients are optimizing for the wrong keyword.
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HTML & CSS: This Looks Useful
As a content designer, I’ve needed my HTML and CSS skills, even when I’m using a Content Management System with a friendly front-end like WordPress. Also, I’ve found knowing some HTML is helpful with drag-and-drop type editors like MailChimp. Sometimes errors creep into the content boxes, or the style options offered in the editing tools…
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Reducing B2B Landing Page Bounce Rate
Crafting a downloadable resource targeted at B2B customers early in the research phase improved landing page bounce rate and engagement.
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Dealing with Dead Links
Outbound Links in Your Web Content Can Rot Away On the web, sites change their structure and naming system, domain names are sold, websites go dark. We have no control over what another site owner does. One study found that one in every 200 links breaks each week, and that each web link has a…
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Recapturing a Keyword for a Manufacturing Website
The manufacturer’s website had a page that performed well for an important keyword. Until it didn’t.