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How to Prioritize Website Administrator Tasks

A Simple System to Decide What to Fix Next. Most website administrators balance managing content, monitoring site health, improving user experience, and resolving software issues. Most websites don’t have an unlimited budget, and work needs to be weighed against ROI (return on investment). A simplified version of the system product designers developed for evaluating heuristic […]

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Blog Case Study

Improving Tables by Applying Usability Heuristics

The old-school HTML table was not a good way to present data on all sizes of screens, and the interface needed to be better aligned with best practices in usability.

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Blog Case Study

User Testing Leads to a Simple Time-saving Fix

When listening to engineers, it became clear some forms didn’t have enough information — causing wasted time. There was an easy fix.

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Blog Case Study

Submitting a Site to Russia’s Yandex Search Engine

Adding an English-language manufacturer’s website to the Russian search engine Yandex.

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Blog Case Study

Recapturing a Keyword for a Manufacturing Website

The manufacturer’s website had a page that performed well for an important keyword. Until it didn’t.