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Blog Case Study

Reducing B2B Landing Page Bounce Rate

Crafting a downloadable resource targeted at B2B customers early in the research phase improved landing page bounce rate and engagement.

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Blog website administration

Dealing with Dead Links

Outbound Links in Your Web Content Can Rot Away On the web, sites change their structure and naming system, domain names are sold, websites go dark. We have no control over what another site owner does. One study found that one in every 200 links breaks each week, and that each web link has a […]

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Blog

Schooled in Strategic Design

Designers work hard. We bring all of our expertise and aesthetics to each project. We brainstorm and iterate. We think through how the end-user, the visitor, or the reader, will interact with our design. As we should. To most people, designers work behind the scenes. People are likely to see the client as the one […]

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Blog website administration

How to Prioritize Website Administrator Tasks

A Simple System to Decide What to Fix Next. Most website administrators balance managing content, monitoring site health, improving user experience, and resolving software issues. Most websites don’t have an unlimited budget, and work needs to be weighed against ROI (return on investment). A simplified version of the system product designers developed for evaluating heuristic […]

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Blog Case Study

Improving Tables by Applying Usability Heuristics

The old-school HTML table was not a good way to present data on all sizes of screens, and the interface needed to be better aligned with best practices in usability.

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Blog Case Study

User Testing Leads to a Simple Time-saving Fix

When listening to engineers, it became clear some forms didn’t have enough information — causing wasted time. There was an easy fix.

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Blog Case Study

Submitting a Site to Russia’s Yandex Search Engine

Adding an English-language manufacturer’s website to the Russian search engine Yandex.

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Blog Case Study

Recapturing a Keyword for a Manufacturing Website

The manufacturer’s website had a page that performed well for an important keyword. Until it didn’t.