Portfolio
Website Redesign and Migration
Role: Project Manager, Brand Manager
Managing the redesign and transition of 150 static web pages to the WordPress platform. From project description to deployment. Keeping owners up-to-date with progress and communicating brand specifications and technical details to the outsourced design development team.
Results
- Increased Pageviews Year over Year by 38%
- Decreased time and costs for building news roundup page by 33%
Studio Website
Roles: Design, Front End Development, Content
Book and book marketing design firm’s portfolio website. The static site is clean, fast, and responsive.
Results
- Drove more than 1400 Pageviews and kept viewers on the page for over 3 minutes with original research and content
Grassroots Newsletter Campaign
Roles: Strategy, Graphics, Editing, Newsletter Production
Work to be done: Encourage and coordinate the efforts of a grassroots organization in the weeks before a key election
Solution: Open the newsletter with a personal note from the group leaders to encourage members. Temporarily include only content related to election activism and develop a focused list of activities for members to undertake each week. Simplify the design and use bold graphics for focus.
Results
- Increased open rate to 39.2% from 28.4%
- Zero unsubscribes
- Increased clicks by 197%