Grassroots Newsletter Campaign
Roles: Strategy, Graphics, Editing, Newsletter Production
Work to be done: Encourage and coordinate the efforts of a grassroots organization in the weeks before a key election
Solution: Open the newsletter with a personal note from the group leaders to encourage members. Temporarily include only content related to election activism and develop a focused list of activities for members to undertake each week. Simplify the design and use bold graphics for focus.
- Increased open rate to 39.2% from 28.4%
- Zero unsubscribes
- Increased clicks by 197%