Search Engine tools offer free access to data about your website. With these tools, you can track Key Performance Indicators and measure your progress toward business objectives. For instance, Google Analytics will tell you how many people found your site with organic search. Bing webmaster tools have a great backlinks list. Here are some helpful […]
HTML & CSS: This Looks Useful
As a content designer, I’ve needed my HTML and CSS skills, even when I’m using a Content Management System with a friendly front-end like WordPress. Also, I’ve found knowing some HTML is helpful with drag-and-drop type editors like MailChimp. Sometimes errors creep into the content boxes, or the style options offered in the editing tools […]
Technical SEO: This Looks Useful
Here are a few useful tutorials and references I’ve found for tackling technical SEO. Technical SEO is a big subject, I’m sharing links only for tasks I’ve had to do. So I have found resources for redirecting pages and avoiding 404 errors. And I’m beginning to build up helpful resources for website speed. Redirects and […]
Reducing B2B Landing Page Bounce Rate
Crafting a downloadable resource targeted at B2B customers early in the research phase improved landing page bounce rate and engagement.
Dealing with Dead Links
Outbound Links in Your Web Content Can Rot Away On the web, sites change their structure and naming system, domain names are sold, websites go dark. We have no control over what another site owner does. One study found that one in every 200 links breaks each week, and that each web link has a […]
Schooled in Strategic Design
Designers work hard. We bring all of our expertise and aesthetics to each project. We brainstorm and iterate. We think through how the end-user, the visitor, or the reader, will interact with our design. As we should. To most people, designers work behind the scenes. People are likely to see the client as the one […]
A Simple System to Decide What to Fix Next. Most website administrators balance managing content, monitoring site health, improving user experience, and resolving software issues. Most websites don’t have an unlimited budget, and work needs to be weighed against ROI (return on investment). A simplified version of the system product designers developed for evaluating heuristic […]
The old-school HTML table was not a good way to present data on all sizes of screens, and the interface needed to be better aligned with best practices in usability.
When listening to engineers, it became clear some forms didn’t have enough information — causing wasted time. There was an easy fix.
The manufacturer’s website had a page that performed well for an important keyword. Until it didn’t.