Case Study
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Testing A Webpage Without Words
Would image-only pages show up in search? I am working with a sophisticated designer who does beautiful high-end home renovations in the Seattle, Washington area of the US. She didn’t want text on the pages where she showcased her projects. I was concerned because most people search with words. However, there were compelling arguments for…
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Reducing B2B Landing Page Bounce Rate
Crafting a downloadable resource targeted at B2B customers early in the research phase improved landing page bounce rate and engagement.
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Improving Tables by Applying Usability Heuristics
The old-school HTML table was not a good way to present data on all sizes of screens, and the interface needed to be better aligned with best practices in usability.
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User Testing Leads to a Simple Time-saving Fix
When listening to engineers, it became clear some forms didn’t have enough information — causing wasted time. There was an easy fix.
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Recapturing a Keyword for a Manufacturing Website
The manufacturer’s website had a page that performed well for an important keyword. Until it didn’t.
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Submitting a Site to Russia’s Yandex Search Engine
Adding an English-language manufacturer’s website to the Russian search engine Yandex.