Design and User Experience
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Testing A Webpage Without Words
Would image-only pages show up in search? I am working with a sophisticated designer who does beautiful high-end home renovations in the Seattle, Washington area of the US. She didn’t want text on the pages where she showcased her projects. I was concerned because most people search with words. However, there were compelling arguments for…
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HTML & CSS: This Looks Useful
When I design content, I need my HTML and CSS skills, even when I’m using a Content Management System like WordPress. Also, I’ve found knowing some HTML is helpful with drag-and-drop editors like MailChimp’s backend. Sometimes errors creep into the content boxes, or the style options offered in the editing tools just don’t fit the…
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Reducing B2B Landing Page Bounce Rate
Crafting a downloadable resource targeted at B2B customers early in the research phase improved landing page bounce rate and engagement.
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Schooled in Strategic Design
Designers work hard. We bring all of our expertise and aesthetics to each project. We brainstorm and iterate. We think through how the end-user, the visitor, or the reader, will interact with our design. As we should. To most people, designers work behind the scenes. People are likely to see the client as the one…
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How to Prioritize Website Administrator Tasks
A Simple System to Decide What to Fix Next. Most website administrators balance managing content, monitoring site health, improving user experience, and resolving software issues. Most websites don’t have an unlimited budget, and work needs to be weighed against ROI (return on investment). A simplified version of the system product designers developed for evaluating heuristic…
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Improving Tables by Applying Usability Heuristics
The old-school HTML table was not a good way to present data on all sizes of screens, and the interface needed to be better aligned with best practices in usability.
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User Testing Leads to a Simple Time-saving Fix
When listening to engineers, it became clear some forms didn’t have enough information — causing wasted time. There was an easy fix.