by Susan Neuhaus | Jan 13, 2022 | Case Study, Design and User Experience, Digital Marketing
Visitors to a custom design page from the client’s programmatic advertising campaign bounced out quickly, they weren’t finding what they wanted. I developed a downloadable PDF that gave potential customers information they would need in the research phase of the B2B...
by Susan Neuhaus | Feb 17, 2021 | Case Study, Design and User Experience, DIY Website Care and Maintenance
Useful Data In Need of a Usability Upgrade The engineers I work with often refer to data organized in tables. I know this continues to be true in digital products because the webpage with an old HTML table for weight and volume equivalents of liquid oxygen...
by Susan Neuhaus | Jan 8, 2021 | Case Study, Design and User Experience, Lead Generating Website Strategies
Footer Form Update Gives Engineers More Data During User Testing with the manufacturer’s Sales Engineer, we discovered a use case that resulted in data from customer inquiries requiring a follow-up call or email. On this custom manufacturer’s website,...