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Reducing B2B Landing Page Bounce Rate

Reducing B2B Landing Page Bounce Rate

by Susan Neuhaus | Jan 13, 2022 | Case Study, Design and User Experience, Digital Marketing

Visitors to a custom design page from the client’s programmatic advertising campaign bounced out quickly, they weren’t finding what they wanted. I developed a downloadable PDF that gave potential customers information they would need in the research phase of the B2B...
Improving Tables by Applying Usability Heuristics

Improving Tables by Applying Usability Heuristics

by Susan Neuhaus | Feb 17, 2021 | Case Study, Design and User Experience, DIY Website Care and Maintenance

Useful Data In Need of a Usability Upgrade The engineers I work with often refer to data organized in tables. I know this continues to be true in digital products because the webpage with an old HTML table for weight and volume equivalents of liquid oxygen...
User Testing Leads to a Simple Time-saving Fix

User Testing Leads to a Simple Time-saving Fix

by Susan Neuhaus | Jan 8, 2021 | Case Study, Design and User Experience, Lead Generating Website Strategies

Footer Form Update Gives Engineers More Data During User Testing with the manufacturer’s Sales Engineer, we discovered a use case that resulted in data from customer inquiries requiring a follow-up call or email. On this custom manufacturer’s website,...
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